Up to now, only single-issue copies of the magazine could be sold via an app. That will make subscriptions available for SI as well as Time, Fortune, and People. unveiled plans to partner with Hewlett-Packard on digital subscriptions when it introduces its TouchPad tablet this summer. The move comes only two days after Time Inc. Sources say they are expected to begin making the app available to smartphones using the Google Android system by this afternoon, shortly after the press conference ends. Chief Digital Officer Randall Rothenberg, Sports Illustrated Group Editor Terry McDonell and SI President Mark Ford.
SI was not officially confirming anything about its digital subscription plans but yesterday it sent out an alert to the media inviting them to an important “digital announcement” from Time Inc.
The swimsuit app on iPhones and Android phones will also sell for $6.99, a spokeswoman said.
On the newsstands, the magazine traditionally sells more than 1 million copies, priced this year at $6.99 a copy. Last year, SI generated 2.3 million unique visitors to its free Web site on the day the swimsuit issue debuted, and had more than 1 million consumers download a free app with the issue. The move, marking one of the first times a major consumer magazine is selling long-term subscriptions via an app, is expected to tie in with the publicity surrounding next week’s SI swimsuit issue, traditionally the title’s biggest-selling issue of the year and one that attracts an enormous amount of digital traffic. Up until now, only single issues could be purchased. Sports Illustrated today is expected to begin selling its first-ever digital subscription apps, which will be made available to smartphones using Google’s Android system.
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